About us

our story

Creating Pinterest Dreams

“If you do what you love, you’ll never work a day in your life!”

Always Eventive is the brain child of passionate party planner Simone Eramo. An enthusiastic perfectionist with a love for all things fun and creative Simone always believed she was destined for event planning. In 2006 Simone enrolled in her first Event’s Management Course. This decision only confirmed that this would be her new career pathway as she found the joy and appreciation of her craft a highly rewarding and unforgettable experience.

After researching the industry further, Simone discovered a lack of stability and was shortly lured into the corporate world. Here Simone was able to broaden her management skills working as an Executive Assistant in a large firm for eight years, however daily Simone longed to pursue her love for events.


In 2016 after marrying her beautiful husband Matt, Simone realised life was too short to miss out on doing what she loved and so she dove head first into developing her business baby. Cue the creation of Always Eventive.

In January 2018, Always Eventive acquired My Sweet Event, an established business since 2012 that specialises in servicing Melbourne’s wedding and event industry with quality vintage, rustic and one-of-a-kind hire pieces. Always Eventive is now proud to offer a huge section of props to cater for all events and special occasions including Weddings, Kids Parties, Baby Showers, Bridal Showers, Birthday Celebrations, Weddings and more!

In January 2019, we launched our in-house signage services, providing customised signage and accessories, really becoming that one stop shop!